Window tinting and window films.... not everybody knows about the products or the benefits..... that is understandable. It is a specialist field.
BUT!!!! You'd expect a person promoting and selling window films to know about the various types of films... wouldn't you? Especially somebody with years of "experience" and a member of the industry association.. Right?
A consumer needs advice and guidance.
A dealer should be aware of new products, new technology and the difference in performance and appearance. A dealer should know the advantages and drawbacks of each type of film.
So, when the client asks about ceramic window films, the dealer should have some knowledge, other than:" Sorry, I don't know anything about it"
How can a client possibly get the best solution to their problem, if their "Consultant" cannot be bothered to keep up with new trends, products or understand that there is more than one manufacturer of window films? Reality is, there is a difference in optical clarity, there are good and bad films out there.
Stop the blind brand loyalty and focus on your clients different needs!
Thankfully, we have Master Tinters now. Not just a name, but a way of life. Focusing on quality of advice, products, installation & service.
The size of the Yellow Pages ad or the number of radio commercials does not equal knowledge or dedication... it simply means they spend more money on advertising, instead of training staff.
BUT!!!! You'd expect a person promoting and selling window films to know about the various types of films... wouldn't you? Especially somebody with years of "experience" and a member of the industry association.. Right?
A consumer needs advice and guidance.
A dealer should be aware of new products, new technology and the difference in performance and appearance. A dealer should know the advantages and drawbacks of each type of film.
So, when the client asks about ceramic window films, the dealer should have some knowledge, other than:" Sorry, I don't know anything about it"
How can a client possibly get the best solution to their problem, if their "Consultant" cannot be bothered to keep up with new trends, products or understand that there is more than one manufacturer of window films? Reality is, there is a difference in optical clarity, there are good and bad films out there.
Stop the blind brand loyalty and focus on your clients different needs!
Thankfully, we have Master Tinters now. Not just a name, but a way of life. Focusing on quality of advice, products, installation & service.
The size of the Yellow Pages ad or the number of radio commercials does not equal knowledge or dedication... it simply means they spend more money on advertising, instead of training staff.
When it counts, trust a Master Tinter.
No comments:
Post a Comment